📰 2026-04-29 08:30 更新
🔸 ChatGPT serves ads. Here’s the full attribution loop / ChatGPT提供广告服务。以下是完整的归因循环
🔗 ChatGPT serves ads. Here’s the full attribution loop
🔥 58 points
原文:
OpenAI’s ad platform has two halves. On the ChatGPT side, the backend injects structured single_advertiser_ad_unit objects into the conversation SSE stream while the model is responding. On the merchant side, a tracking SDK called OAIQ runs in the visitor’s browser and reports product views back to OpenAI. The two are tied together by Fernet-encrypted click tokens, four of them per ad.I captured both halves on a consented mobile-traffic research fleet. Everything below comes from observed tra…
译文:
OpenAI的广告平台有两部分。在ChatGPT方面，当模型响应时，后端将结构化的single_advertiser_ad_unit对象注入到会话SSE流中。在商家方面，一个名为OAIQ的跟踪SDK在访客的浏览器中运行，并将产品视图报告给OpenAI。这两个由Fernet加密的点击令牌绑在一起，每个广告四个。我在同意的移动流量研究中捕获了两半 舰队。下面的一切都来自观察到的交通……
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